Bradley has many years of experience as Licensing and Brand Specialist. He has worked in International Business Development, Videogames, eSports real-time predictive games, games within the Games and Entertainment. He is a loyal seasoned entertainment veteran from EA working in the fast paced, ever changing, highly competitive video game industry, working on the longtime running game franchises of Need For Speed (HD console) and Real Racing 3 (mobile). Bradley also worked closely with studios located around the world along with worldwide licensing partners. Bradley has also worked at several new startups focused on new technologies based on enhancing the customer engagement experience including social and mobile platforms